- Domain
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- Purchase domain name and connect to ecommerce platform
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- Speed
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- All site improvements and themes must always be done with Google Pagespeed in mind
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- ADA
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- Ecommerce Partners recommends finding and fixing all potential ADA violations.
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- SSL (HTTPS)
- Tell a story about your products or brand
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- Your homepage should tell a story about why customers should buy from you. This can be through creatives, videos or product selections.
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- Mobile design
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- Ensure mobile shoppers have an easy time finding and buying products
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- Onsite marketing
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- This can be strategically placed banners or text throughout the site to let customers know what is on sale, new etc
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- Shipping prices and methods
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- What will you charge for shipping? How fast will products get to the customer?
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- Privacy
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- Cookies – GDPR and CCPA
- Popups, op-tin, opt-out
- Privacy policy page
- Cookies – GDPR and CCPA
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- Email setup
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- Email/SMS acquisition for marketing
- Klaviyo, Listrak, Mailchimp
- Cart and checkout abandonment
- Order confirmation
- Shipping confirmation
- Email/SMS acquisition for marketing
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- Install Google Analytics tracking
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- GA4 enhanced events
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- 3rd party tracking and marketing pixels
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- Mouse-tracking
- Google Adwords
- Bing
- Tiktok
- Criteo
- Product feeds
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- Add ons – depending on your business needs
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- Returns/RMA
- Store locator
- Product out of stock options
- Pre order
- Notify when back in stock
- Onsite search
- Klevu, Searchanise, Nosto, Searchspring, Algolia
- Merchandising
- Swatches
- Product listing page order
- Thumbnail switch on hover
- Up/Cross Sells (Cart, PDP)
- 3rd party
- Nosto, Evolv.ai, Rebuy, Reflektion
- International
- Language
- Currency
- Shipping destinations
- Gift cards
- Address verification / validation / autocomplete
- Loqate, Melissa, Smarty Streets
- Special discounts / coupons
- Fast payments
- Paypal, GooglePay, ApplePay, Amazon
- Tax calculations
- Avalara, TAxjar
- Deferred payments
- Klarna, Afterpay, Affirm
- Fraud protection
- Kount, Signifyd, Riskified, Forter, Eye4Fraud
- Customer support
- Sales/Support
- Helpscout, Zendesk, Gorgias, IntercomLivechat, Drift, Tawk.to
- Customer feedback
- Delighted, Asknicely, Retently, NIcereply
- Sales/Support
- Loyalty programs
- Yotpo
- PDP options
- Size, color, swatches, size charts, enhanced content (videos, product story etc)
- Reviews – Yotpo, Okendo, Trustpilot, Bazaarvoice, Reviews.io, PowerReviews
- Wedding registry
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- Systems Integrations (what happens after the order is placed)
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- Inventory sync
- 3PL / Warehouse
- Shipping software
- Shipstation
- ERP
- SAP, M3, X3, BlueCherry, Netsuite
