At Ecommerce Partners, we’re always pushing the boundaries of what’s possible with Shopify Plus. That’s why we’re proud to announce our Custom Shopify B2B Buyer Portal — a powerful extension of Shopify’s native B2B functionality, purpose-built to put more control in the hands of your customers while saving your internal team valuable time.
Solving a Frustration Merchants Know All Too Well
Shopify Plus offers excellent built-in B2B features — but there’s a major limitation. If one of your wholesale customers wants to:
- Add a new user
- Change a user’s permissions
- Create or update a shipping location
they can’t do it themselves. They have to reach out to you, the merchant, every time. That means tickets, delays, and wasted cycles for both your team and your buyers.
We fixed that.
How Our Buyer Portal Enhances Shopify Plus B2B
Our portal builds directly on Shopify’s existing B2B infrastructure. The key innovation: company-level admin delegation, empowering your B2B customers and freeing up your internal team. Now, you as the merchant can assign a main admin for each B2B company. That company admin can then:
- Create new users under their company
- Assign or update user roles and permissions
- Set up and manage shipping locations
- Control who can ship to which addresses
- Manage product visibility for their team
And they can do all this without ever needing to contact your support team.
Key Features at a Glance
- Admin-Level Control for B2B Buyers: Company-level admins can independently manage users, roles, and permissions without merchant involvement. This means faster onboarding, better scalability, and fewer support requests for you, and immediate self-service for your customers.
- Location-Based Permissions: Admins can define and control which users have access to which shipping locations. Ideal for teams spread across regions, departments, or franchises, ensuring ordering accuracy and efficiency.
- My Products View: Buyers with limited permissions see only the SKUs their admin has approved. That means less confusion, faster purchasing, and fewer order errors for your customers, and a streamlined catalog experience.
- Requisition Lists for Fast Checkout: Buyers can create curated product lists for common purchase cycles or kits. Add entire lists to cart with a single click, accelerating repeat ordering and simplifying complex rebuys.
Built for Real Merchants, Built with Shopify
This portal was created to solve a very real pain point for growing B2B brands on Shopify Plus: scaling customer management without drowning in admin requests. This translates directly to improved operational efficiency and a stronger return on your Shopify Plus investment. By letting your customers take ownership of their teams and workflows, you stay focused on what matters — driving growth and improving service.
If you’re on Shopify Plus and ready to offer a modern, efficient B2B buying experience without the operational drag, this portal is your solution.