Max Brenner

Bold Ecommerce Solutions for the Bald Man, Max Brenner


Craving chocolate delicacies, rich bonbons, and sweet treats that evoke love, romance and other delights? Then we have just the thing for you: Max Brenner, Chocolate by the Bald Man. An extraordinarily successful chain of premium chocolate stores and cafés around the world, Max Brenner stands for a new “chocolate culture,” one that celebrates chocolate indulgence as an emotional pleasure. With outlets in the US, Australia and Israel, the Bald Man has been offering his culinary delights to customers around the globe.

Now he brings his creations to your doorstep. Recently the online shop has been expanded to offer additional items, including personal and corporate gifts, wedding favors, and a spa collection in addition to Max Brenner’s mainstay portfolio of chocolates, drinks, and accessories. Whether you choose the romantic “Loves Me Loves Me Not” bonbons, the sensual “Chocolate Bubble Bath,” or the nostalgic “Alice in Wonderland” drinking cup, you will invariably fall in love with each Max Brenner product.


A true romantic, the young Max Brenner moved to Paris determined to write novels about love. Instead, he met a desert chef and fell for the art of chocolate making. But Max Brenner has not given up on his original goal. It’s just that he uses chocolates rather than words to tell his passionate tales sharing them with his international customers in his stores and cafés.

Eager to reach an even wider audience, Max Brenner looked to establish an online presence. The idea was exciting but the original execution did not live up to expectations. The Bald Man’s first site was neither user friendly, nor scalable, suffered from low search engine visibility, lacked any type of advanced functionality, and did not support product up and cross-selling. In short, the website needed to be boldly revamped, and that is when ECommerce Partners entered the picture.


To start, ECommerce Partners and Max Brenner defined the following three major objectives for the website overhaul project: drive relevant traffic to the site, create an outstanding user experience, and grow online sales. With these goals in mind, ECommerce Partners then set out to build a new online store for Max Brenner. To ensure systematic progress and lasting success, the agency started with the development of a strategic foundation, including ERS (Ecommerce Requirement Specifications) to provide comprehensive research & strategy, planning, and information architecture, WRS (Website Requirements Specifications) to generate all necessary blueprints and guidelines for a successful ecommerce site, and SDC (SEO Development Component) to cover current and foreseeable search engine requirements.

Then ECommerce Partners proceeded with the creation of a new site that would reflect Max Brenner’s unique brand identity while offering the best in class ecommerce functionality. Today, the site boasts an intuitive, clear navigation letting customers quickly drill down to the items they like. Advanced features, such as “quick views” and 360º imaging to check the details of a particular product further enhance the user experience. To increase brand engagement, the site features rating capabilities, newsletters and other interactive tools. As for the back end: Max Brenner is now an administrator’s dream featuring a full CMS, a reporting system, and more. To round out the picture, sophisticated search engine optimization measures have been put in place to drive relevant traffic and continuously grow the number of online visitors.


ECommerce Partners has provided the following services:

  • Ecommerce Strategy
  • Ecommerce Solutions
  • Ecommerce Web Design
  • User Interface Design
  • Information Architecture (AI)
  • ECommerce Development Module for Custom Cart Features
  • Promotion & Marketing
  • Graphics Design
  • ERS (Ecommerce Requirements Specifications)
  • SDC (SEO Development Component)
  • Ecommerce Development Module for Custom Cart Features
  • Unlimited Catalogue Management
  • Payment Processing
  • Shipping & Fulfillment
  • Detailed Site Traffic & Sales Reports
  • Product Zoom Feature
  • Product Review
  • Multiple Address Checkout
  • 360º Imaging
  • Ongoing Hosting, Support and Maintenance
  • Custom Cart Featured/ Functionalities

“At Max Brenner, we have been very successful in expressing our philosophy, vision, and style in our stores and cafés, but our website had long trailed behind, unable to adequately convey our unique brand message. Eager to bring our chocolates and our chocolate culture to customers around the globe, we recently decided to overhaul the site and looked for an interactive agency that would understand both our philosophy and our business helping us create an online store front that fit our brand. Why did we choose ECommerce Partners? Because they offered the blend of creativity, technical expertise, and business savvy we were looking for. We could not have been more thrilled with the cooperation and with the results. ECommerce Partners quickly got our branding and business goals. And they partnered with us to effectively design, develop, and implement our great, new website. As for their customer service throughout: truly first-rate!”

Ami Shemtov, Max Brenner