Sargento Scores Success with SEO
When it comes to cheese, Sargento is king. The company has been providing a host of different cheeses, as well as cheese-based appetizers, ingredients and sauces to American households since 1953.
Headquartered in Wisconsin, he family-owned and operated company employs over 1,500 employees and nets well over $1billion a year. Since working with ECommerce Partners on a state-of-the art SEO program, Sargento’s success has further increased.
Sargento has long been running a successful multi-channel marketing program including PR, content marketing, social media marketing, print ads, TV commercials, and more. But while the brand had certainly become a premier household name in America over the years, it was trailing in organic search results.
Competitors such as Kraft, Laughing Cow and Cabot Cheese had conquered first page rankings for important keywords, including cheese and cheese recipes. That’s when Sargento realized it had to focus on SEO to maintain and expand market share and contacted ECommerce Partners to help them with the task.
First, ECommerce Partners performed an SEO audit, reviewing Sargento’s website and identifying strengths and weaknesses from an SEO perspective. Following extensive keyword research and discovery, Ecommerce Partners revised the site’s content and structure to make it SEO-friendly and developed a comprehensive, multi-tiered SEO strategy.
Its implementation included link building with submissions to relevant directories and food bloggers, Meta Tag optimization, and skilled leverage of the latest search optimization technologies, such as rich snippets.