Setting the Stage for Online Success
Want to get great brands at affordable prices? Need to buy quality clothing, cosmetics, footwear and more for the entire family but can’t spend a fortune? Check out Stage Stores. For almost a century now, Stage Stores has been providing America’s families in small to mid-size communities around the country with a unique retail environment, offering a broad range of moderately-priced, high-end merchandize and stellar customer service.
Today, Stage Stores is a trusted retail empire with 780 stores across 39 States, operating under various trade names, including “Bealls,” “Goody’s,” “Palais Royal,” “Peebles,” and “Stage.” Eager to extend its reach and bring its unique retail experience to additional customers across the nation, Stage Stores recently decided to launch an online business and commissioned ECommerce Partners to design, develop, and maintain their new Internet presence.
Years ago, Stage Stores had revolutionized retail by offering a vast product selection at easy-to-reach stores enabling customers in residential areas to buy the same great products they would get in town without having to travel far. Going online now seemed like the logical next step for them. But the task was daunting because of the sheer volume of products. Stage Stores worried that their ecommerce site would have to trade product range for speed.
A site offering all their goods would be sluggish; a limited-supply alternative would deprive customers of the full shopping experience, so they reasoned. Check out was an additional concern. Stage Stores wanted to keep their existing, proprietary POS platform in place. In short, the technological challenges seemed manifold and prevented Stage Stores from realizing what they sensed would be a huge online potential. All this was about to change when ECommerce Partners entered the picture.
While Stage Stores had advocated a pilot site, at first, the success of ECommerce Partners’ initial solution convinced them to go the next step. Together, Stage Stores and ECommerce Partners then defined a number of ultimate project goals: build a successful ebusiness, house a vast product offering, create a fast and easy-to-use website, and integrate Stage Stores’ existing systems with the site’s back and front end. With these goals in mind, ECommerce Partners set out to build www.stagestores.com. To ensure the site’s systematic progress and lasting success, the agency started, as it usually does, with its proven ERS (Ecommerce Requirement Specifications) methodology, covering research & strategy, planning, and information architecture. Then ECommerce Partners proceeded with the design and development of the site focusing on how best to accommodate the extensive offering without compromising on browsing speed. When ECommerce Partners suggested a Magento-based platform for the site, Stage Stores was concerned, at first, that it would be too resource intensive and too slow.
ECommerce Partners has provided the following services:
- Ecommerce Solutions
- Ecommerce Web Design
- 3rd Party Application Integration
- User Interface Design
- User Experience
- Information Architecture (AI)
- Graphic Design
- ERS (Ecommerce Requirements Specifications)
- ECommerce Development Module for Custom Cart Features
- Unlimited Catalogue Management
- Secure Shopping Cart
- Payment Processing
- Product Zoom Feature
- Offline Store Manager
- Additional Checkout Options
- Integration of 3rd party back-office applications
- Ongoing Site Optimization
- 24/7 Support & Maintenance
- Online Marketing
- Ongoing Hosting
“Black Friday was spectacular, estimated 150,000 visitors and over 4,000 transactions”