• Domain
      1. Purchase domain name and connect to ecommerce platform
  • Speed
      1. All site improvements and themes must always be done with Google Pagespeed in mind
  • ADA
      1. Ecommerce Partners recommends finding and fixing all potential ADA violations.
  • SSL (HTTPS)
  • Tell a story about your products or brand
      1. Your homepage should tell a story about why customers should buy from you. This can be through creatives, videos or product selections.
  • Mobile design
      1. Ensure mobile shoppers have an easy time finding and buying products
  • Onsite marketing
      1. This can be strategically placed banners or text throughout the site to let customers know what is on sale, new etc
  • Shipping prices and methods
      1. What will you charge for shipping?  How fast will products get to the customer?
  • Privacy 
      1. Cookies – GDPR and CCPA
        1. Popups, op-tin, opt-out
      2. Privacy policy page
  •  Email setup
      1. Email/SMS acquisition for marketing
        1. Klaviyo, Listrak, Mailchimp
      2. Cart and checkout abandonment
      3. Order confirmation
      4. Shipping confirmation
  • Install Google Analytics tracking
      1. GA4 enhanced events
  • 3rd party tracking and marketing pixels
      1. Mouse-tracking
      2. Google Adwords
      3. Bing
      4. Facebook
      5. Tiktok
      6. Criteo
      7. Product feeds
  • Add ons – depending on your business needs
      1. Returns/RMA
      2. Store locator
      3. Product out of stock options
        1. Pre order
        2. Notify when back in stock
      4. Onsite search
        1. Klevu, Searchanise, Nosto, Searchspring, Algolia
      5. Merchandising
        1. Swatches
        2. Product listing page order
        3. Thumbnail switch on hover
        4. Up/Cross Sells (Cart, PDP)
        5. 3rd party
          1. Nosto, Evolv.ai, Rebuy, Reflektion
      6. International
        1. Language
        2. Currency
        3. Shipping destinations
      7. Gift cards
      8. Address verification / validation / autocomplete
        1. Loqate, Melissa, Smarty Streets
      9. Special discounts /  coupons
      10. Fast payments
        1. Paypal, GooglePay, ApplePay, Amazon
      11. Tax calculations
        1. Avalara, TAxjar
      12. Deferred payments
        1. Klarna, Afterpay, Affirm
      13. Fraud protection
        1. Kount, Signifyd, Riskified, Forter, Eye4Fraud
      14. Customer support
        1. Sales/Support
          1. Helpscout, Zendesk, Gorgias, IntercomLivechat, Drift, Tawk.to
        2. Customer feedback
          1. Delighted, Asknicely, Retently, NIcereply
      15. Loyalty programs
        1. Yotpo
      16. PDP options
        1. Size, color, swatches, size charts, enhanced content (videos, product story etc)
        2. Reviews – Yotpo, Okendo, Trustpilot, Bazaarvoice, Reviews.io, PowerReviews
      17. Wedding registry
  • Systems Integrations (what happens after the order is placed)
    1. Inventory sync
    2. 3PL / Warehouse
    3. Shipping software
      1. Shipstation
    4. ERP
      1. SAP, M3, BlueCherry, Netsuite
Published On: March 9th, 2023 / Categories: Uncategorized /